Glovo-style delivery app development in Morocco

A Glovo-style app is a system: three interfaces and a back office following the same order in real time. Every missing piece ends up as phone calls.

According to ANRT’s ICT survey (2024 data), 84.1% of people who shop online in Morocco pay cash on delivery. In a delivery app, a large share of the money is likely to pass through your couriers’ pockets before it reaches you. That flow has to be designed from day one; patched later with a spreadsheet, it turns into discrepancies and disputes.

1. 1

   Collect and make change

   The courier sees the exact amount, and the customer can say at checkout which bill they’ll pay with. Each confirmed collection is time-stamped and geotagged.

2. 2

   Track cash in hand

   Every courier has a live balance: what they collected, what they owe you, what you owe them. Above a limit you set, they stop receiving cash orders.

3. 3

   Settle up daily

   At the end of the day, the courier drops off the cash or makes a bank deposit. The back office matches expected against received, and every gap stays tied to a specific order.

4. 4

   Pay merchants

   Each merchant’s statement builds itself: sales, commission, delivery fees, returns. You pay on the agreed schedule, order by order.

Card payments (CMI, NAPS or Stripe) can be offered from day one: they reduce the cash in circulation, but they won’t eliminate it.

• Zones and fees: zones drawn on the map, each with its own delivery fee, minimum order and free-delivery threshold.
• Addresses: a map pin, a landmark, the floor and a reachable phone number. Couriers call customers from inside the app.
• Confirmation: a call or WhatsApp message triggered from the back office for first orders or large amounts, to cut down on fake orders.
• Languages: a customer app in French and Arabic with a true right-to-left layout; a courier app with little text and big buttons.
• Networks: according to DataReportal, 92.2% of the population was online in early 2026; 5G, launched on November 7, 2025, had only 2.63 million users in early 2026 according to Médias24. The courier app must work on weak 4G: actions are queued and resent as soon as the signal returns.
• Hours: per-merchant opening hours, a pause button when the kitchen is swamped, special hours for Ramadan and public holidays.

Automating dispatch too early is expensive and locks in rules you don’t know yet, so dispatch levels up with your volume. Tracking, on the other hand, ships on day one: courier position, ETA and status, for the customer and your team alike. In WashMinute, the customer already sees who is coming, and when.

Version one has to prove two things: customers order again, and each delivery covers its costs. Everything else can wait.

1. 1

   Pick a category

   Meals, groceries or parcels: each has its own hours, basket size and constraints. Start with the one you know best.

2. 2

   Sign supply before demand

   Sign merchants and train couriers before you open the app. A customer who finds an empty catalog doesn’t come back.

3. 3

   Open a small zone

   A few well-covered neighborhoods beat a whole city served late.

4. 4

   Measure, then expand

   Average delivery time, cancellations, repeat orders, cost per delivery, cash gaps: once those numbers hold, add a zone, then a category, then a city.

Our mobile apps start at 30,000 MAD. A delivery platform combines several apps and a back office, so it’s priced on a custom quote, with a detailed proposal after discovery and several options if your budget calls for it. The price depends mainly on:

• the number of native apps: a web merchant portal costs less than a third app;
• the level of dispatch and live tracking;
• payment methods and courier cash management;
• languages, including right-to-left Arabic;
• integrations: POS software, ERP, SMS;
• design depth and publishing on the App Store and Google Play.

Also budget for running costs: hosting, app store developer accounts, usage-based maps and SMS, payment provider fees, maintenance.